SPBA - PROMISING BRANDS (for local Brands established between 3 to 8 years)
SPBA - ESTABLISHED BRANDS (for local Brands established for more than 5 years)
SPBA - HERITAGE BRANDS (for local Brands established for more than 25 years)
SPBA - REGIONAL BRANDS (for local brand presence in at least 3 foreign markets)
SPBA - SPECIAL MERIT (For public agencies and not-for-profit organisations that have made and shown significant efforts in branding. Participation in this category is by the Award Organising Committee's invitation only.)