Q. What is the Singapore Prestige Brand Award?


The Singapore Prestige Brand Award (SPBA) is a branding accolade that recognises and honours Singapore brands that have been developed and managed efficiently through effective branding initiatives. The Award is widely accepted as the brand award to attain for local brands.

Q. What are the Award Categories?


The SPBA comprises six main Award Categories to meet the demands of the market, namely:

SPBA - Micro Brands: For local Brands established for at least 3 years and have no more than 3 operating outlets*** in Singapore, with an annual turnover of S$2 million and below
ii) SPBA - Promising Brands: For local Brands established for 3 to 8 years*
iii) SPBA - Established Brands: For local Brands established for more than 5 years*#
iv) SPBA - Heritage Brands: For local Brands established for more than 25 years#
v) SPBA - Regional Brands: For local Brands established for at least 3 years and have presence in at least 3 foreign markets**
vi) SPBA - Special Merit: For government agencies and not-for-profit organisations established for at least 3 years. Participation in this category is strictly by the Award Organising Committee’s invitation only.

Brands that are established for 6 to 8 years old may choose to participate in either SPBA - Promising Brands or SPBA - Established Brands.
Brands that are established for more than 25 years old may choose to participate in either SPBA - Established Brands or SPBA - Heritage Brands.
** “Foreign market” is defined as “a country or city with population exceeding 5 million”.
“Operating Outlet” is defined as “an operation with a physical office”. If the company does not have a physical office, the entity would be considered as an operating outlet.
Q. Is it necessary to engage a brand consultant to do up the brand proposal?


It is the prerogative of participating brands to engage a brand consultant to do the brand proposal. Many past Winners were able to complete their submissions using in-house resources.

Q. How should I present my Award Submission?


All submissions must be presented according to the template provided (based on Judging Criteria) in minimum font size 12. Please contact the Award Secretariat for a copy of the submission.

It would be good to have a balance of answers (to be presented in short paragraphs/point form) and images (to support the answers) where possible. Clustering of content should be avoided.

Q Will the Company be allowed to participate if its Audited Financial Statements are not available?


Participating companies are required to submit one complete set of Audited Financial Statements for the 3 most recent financial years (2015 - 2017). If the financial statement for Year 2017 has not been audited, the most recent management accounts are acceptable.

For Brands participating in the SPBA - Micro Brands, management accounts are acceptable.

Q. Is there a pre-determined number of Winners each year?


No. The number of Winners will depend solely on the quality of submissions received for the various categories each year, scored by a panel of distinguished judges from both the public and private sectors.

Q. What about the SPBA - Most Popular Brand Award?


This Award is given to the Brand that garners the highest number of votes from the public during the voting period in the respective Award Categories with the exception of SPBA - Micro Brands and SPBA - Special Merit. Please refer to the Terms and Conditions in the Participation Brochure detailing the Do’s and Don’ts when canvassing for votes.

Q. Is there a registration fee imposed upon entry of submission?


No registration fee is required. However, a penalty fee of S$500 will be imposed for withdrawal once participating brands have been shortlisted for the Final Round of Judging, regardless of attendance for the Final Round of Judging. All Winners will also be required to take up the:

i) Award Package at S$19,260, inclusive of prevailing GST, for all award categories except SPBA - Micro Brands and SPBA - Special Merit
ii) Award Package at S$10,700, inclusive of prevailing GST, for SPBA - Micro Brands
  The Award Package is chargeable even if the Brand decides to withdraw from the Award upon notification of its win.
Q. When is the submission deadline?


Submissions must reach the Award Secretariat by Friday, 25 May 2018, 12 noon. Participants will be notified via email upon receipt of submission.


   Submit An Entry
About SPBA
About SPBA

About the Co-Organisers

About the Official Bank
About the Official Airline
Award Organising Committee
Award Structure
Award Categories
Award Package
Chairman and Co-Chairman
Official Bank
Official Airline
Winners' Testimonials
Submission Guidelines
Qualifying Criteria
Entry Requirements
Terms and Conditions
Submit an Entry
Judging Guidelines
SPBA - Micro Brands
SPBA - Promising Brands

SPBA - Established Brands
SPBA - Heritage Brands
SPBA - Regional Brands
SPBA - Special Merit
2018 Winners
Media Publicity
Photo Gallery
Video Gallery
Contact Us
Award Secretariat
Follow Us