The Singapore Prestige Brand Award (SPBA) was inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao. Today, the SPBA continues to recognise and honour Singapore brands that have been developed and managed effectively through various branding initiatives.

With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. The Award also serves as a yardstick for SMEs to benchmark their brand equity against their competitors.

Having established itself as a prestigious branding Award that local brand owners strive to attain, the SPBA remains an effective platform for companies which aspire to become sterling brand names in Singapore to fuel their expansion plans abroad.

To meet the demands of the market, the SPBA comprises five main Award Categories, namely SPBA - Promising Brands, SPBA - Established Brands, SPBA - Heritage Brands, SPBA - Regional Brands and SPBA - Special Merit

For each Award Category, an Overall Winner will be chosen, with the exception of SPBA - Special Merit.

A SPBA - Most Popular Brand Winner will also be selected via public voting for each Award Category with the exception of SPBA - Special Merit.

新加坡金字品牌奖是由中小企业商会和《联合早报》于2002年创办的。奖项旨在肯定和表扬有效地通过各种品牌相关活动来建立和管理品牌资产的本地企业。

本土品牌近年来百花齐放，不少已是家喻户晓。对这些成功品牌而言，获颁新加坡金字品牌奖是品牌创建过程中的里程碑，也是一个考验实力，树立新品牌标杆的机会。

作为企业向往、公认的至尊品牌奖项，新加坡金字品牌奖是企业在新加坡进一步打响知名度的有效平台，亦是走向海外市场的有力跳板 。

新加坡金字品牌奖设有五个奖项组别：新加坡金字品牌奖 - 潜质品牌、新加坡金字品牌奖 - 成名品牌、新加坡金字品牌奖 - 悠久品牌、新加坡金字品牌奖 - 区域品牌和新加坡金字品牌奖 - 特别表扬

新加坡金字品牌奖 - 特别表扬例外, 每个组别将选出一个总冠军。而所有得奖的品牌 (新加坡金字品牌奖 - 特别表扬除外) 也将公开给公众投选，找出各组别中的最受欢迎品牌奖得主。